Marketing Strategy

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Here at AWC Global Business Solutions we have created and implemented marketing strategies across a selection of industry sectors; our clients have ranged from SME’s to large national and international businesses.

We have developed cost-effective and highly successful strategies for both B2C and B2B brands and we are proud to have a wealth of knowledge which spans across the full spectrum of marketing channels. From ‘traditional’ tactics such as direct marketing, branding, advertising and PR right through to web design, email, content marketing, social media and SEO – our team of experts have the knowledge to customize campaigns successfully.

Marketing strategy planning process

We understand the need for a holistic and integrated approach to marketing activities, ensuring your brand message runs consistently and creatively throughout multiple communication channels.

If you choose, our team can work with you from the very beginning and assist you with setting marketing objectives. Your objectives will form the foundation of the strategy going forward and ultimately will be the benchmark to measure future campaign success.

It is important to ensure the marketing strategy is fully aligned with core business objectives and our experts can work with you to conduct research, analyses your current situation, gain further insight into your competitors and produce a full profiling report of your target audience(s).

We place great importance on getting to know and understanding our clients. In fact, finding out about your products, services, markets and customers is essential to developing winning marketing that exceeds objectives.


Following the creation of a new marketing strategy or understanding of your current strategy we can work on a marketing communications plan. This will detail the ‘what’, ‘how’ and ‘when’ elements for each of your target markets, products or services and look in more detail at communication channels, budget planning and results measurement.

Our team offers a full marketing service in-house and we are able to provide all the expertise and support you would expect from an internal department with the added bonus of up to date expertise across multiple marketing channels and emerging technologies.

Contact us today and see how we can help you plan and implement your marketing strategy successfully, we’d love to hear from you.